Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Listen, respond, and adjust not just your marketing message, but your entire value delivery chain.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Customer Experience Matrix

JANUARY 31, 2010

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. System scope also extends to inbound marketing. Good stuff. Other core features are similarly powerful.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Directive Agency

MARCH 27, 2017

Bottom line, while quality content is important, developing high quality content tailored for specific social media platforms and devices takes things a step further. Anyone can use social media, but only a few can use it to their B2B marketing advantage. UnMarketing: Stop Marketing. Content Inc. : Content Inc.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” . --> Suppliers.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Heinz Marketing

FEBRUARY 8, 2021

Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112