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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Andy Holeman Piece serves as a great reminder of what we as marketers should be doing. Thanks for the insightful blog post. link] Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear » Boston Social Media [.] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Curious how you measure the success of these targeting efforts?

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. Yet we’re not writing blog posts about Nielsen being an abomination. Number of Nielsen households among them? That’s not math, that’s folly. How about Compete.com or Quantcast.com ?

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

System scope also extends to inbound marketing. Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Alive and Kicking!

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15 B2B Marketing Books You Need to Read

Directive Agency

UnMarketing: Stop Marketing. Another social media book that focuses on building close customer relationships makes the list with Scott Stratten’s 2009 publication, UnMarketing. The Fundamentals of Business to Business Sales and Marketing by John M. Start Engaging. by Scott Stratten.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

2009 Eddie and Ozzie Awards Winners. com What it does: Gathers, tracks, analyzes and reports on what people are saying about a brand, on blogs and through comments and posts on social media sites. blog comments powered by Disqus. Database Marketing. . --> Suppliers. Webinars Events. Industry Events. Ad Tracking.