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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. You’re in hunting mode, looking for tracks and setting lures. With social media, the audience is in multiple modes – participating in many threads.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

According to SiriusDecisions, just looking at e-blasts alone, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Forrester: Understand and Drive Outcomes for Sales.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

According to SiriusDecisions, just looking at e-blasts alone, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years. Many of us have experienced this phenomenon, getting more content from more sources than ever before.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

It is in many ways the social equivalent of “batch and blast&# email newsletters. I agree that a distribution-only approach is viable. However, I do not believe it has any sort of mid or long-term value. Will it hurt your business? Probably not. Will it help enough to make it worthwhile? I think no, in most cases. All rights reserved.

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Investment Killed the Internet Star

GreenRope

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping.

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Investment Killed the Internet Star

GreenRope

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping.

article thumbnail

Investment Killed the Internet Star

GreenRope

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping.