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Anything Goes Marketing

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. A common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail. We’ll come back to this story – let’s focus back on email marketing.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

They are some of the best and brightest out there. The marketing organizations that have the right people and are using the best practice strategies will have the most success. This doesn’t just mean the pipeline influenced from a lead nurturing program but also can mean the effectiveness of lead scoring to the sales team.

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