Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

B2B Marketing Zone Posts

DECEMBER 7, 2009

One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs. Using the system, we found that these are the hottest topics in B2B Marketing for 2009. May 28, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Adobe Experience Cloud Blog

OCTOBER 4, 2010

Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game. We dug into our web analytics to pull out your favorite content on lead nurturing , social media marketing , demand generation and all topics in between.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Budget B2B 48

markempa

AUGUST 1, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « 9 1/2 Ways.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Adobe Experience Cloud Blog

APRIL 1, 2011

Webinars are a key piece in the B2B marketer’s toolkit. They are a great way to promote thought leadership and generate leads. I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. In 2009, it was the Kindle.

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Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

Marketing automation has the ability to benefit almost every B2B company and industry, but are there benefits specific to open source companies? Sophisticated marketing automation tools are needed to aid marketing and sales throughout the entire lead nurturing process. How can a solution like Marketo impact conversion rates?

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Velocity Partners

APRIL 16, 2024

This is the sixth in a series we’re running about the new B2B GTM playbook. The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. You talk about how the old B2B playbook just doesn’t work anymore. SW : Hi Jon.

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Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82