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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Marketers recognizing this shift are providing the content needed at each stage of the lifecycle to fuel the decision making process. Over the next 5 years it is clear that sales has to change to meet empowered buyer needs and continue to add value to the engagement.

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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Based on responses to profile questions on industry, location, size, stage in buying cycle, role / job function, goals and opportunities, the white paper is personalized to analyze the buyer needs and present relevant and personalized results.