ANNUITAS

SEPTEMBER 21, 2010

I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). The discussion has been focusing on the approach organizations should take in implementing marketing automation. The Lead Management Framework TM.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Reuse all of your marketing materials in your lead nurturing efforts. Another example is to create automated program templates such as an event management or lead nurturing template.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . Directly tying ROI to specific content, particularly for top of the funnel content. Content is often a long game.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Directly tying ROI to specific content, particularly for top of the funnel content. Content is often a long game.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Adobe Experience Cloud Blog

JANUARY 9, 2009

Getting into lead generation was an accident. I had more ego than understanding about lead generation and professional selling. That started my journey into lead generation, marketing & sales. What I like about marketing is that it leads and magnifies what happens in sales.

Thought Leadership 48

Thought Leadership Lead Management Sales Leads Work Management 48