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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Number of leads? Get Content.

ROI 100
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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Lead Generation. 2009 Eddie and Ozzie Awards Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Out-bound marketing consists of the following services, investments and assets: Newsletters E-mail Deploying online external lead generation programs (e.g.,

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Investment Killed the Internet Star

GreenRope

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. When I was there, I met a young man who had sold his startup (a lead generation tool for the real estate industry) to a very large company. GreenRope had to be something both broad and deep.

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Investment Killed the Internet Star

GreenRope

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. When I was there, I met a young man who had sold his startup (a lead generation tool for the real estate industry) to a very large company. GreenRope had to be something both broad and deep.

article thumbnail

Investment Killed the Internet Star

GreenRope

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. When I was there, I met a young man who had sold his startup (a lead generation tool for the real estate industry) to a very large company. GreenRope had to be something both broad and deep.

article thumbnail

Investment Killed the Internet Star

GreenRope

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. When I was there, I met a young man who had sold his startup (a lead generation tool for the real estate industry) to a very large company. GreenRope had to be something both broad and deep.