Online Marketing Institute

NOVEMBER 8, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. Director of Marketing at Kaplan Test.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. Web analytics.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Online Marketing Institute

NOVEMBER 4, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40