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Paul Gillin

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.” Shah charges that P&G enjoys a cozy relationship with the CPSC that may have prompted the agency to downplay its findings.

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How Twitter Amplifies a Customer Attack

Paul Gillin

A 2009 study by Sysomos reported that 85% of Twitter users post less than one update per day, 21% have never posted anything and only 5% of Twitter users produce 75% of the content [3]. Many create filtered tweet streams of the companies, government agencies and celebrities they cover. Do not let that happen to you. [1]

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