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A Brand Evolution, Not A Revolution: Top 5 Tips to Evolve your Brand

Bluetext

For example, McDonald’s conducted a brand overhaul in 2009 across Europe, trading out their signature red logo, for more of an earthy-green look. Medium Title: Medium Content: The post A Brand Evolution, Not A Revolution: Top 5 Tips to Evolve your Brand appeared first on Bluetext.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The sales or support representative should speak directly through whatever medium the contact prefers. Adding a Twitter field to your contact records is only a start. All rights reserved.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

According to SiriusDecisions, just looking at e-blasts alone, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years. Internet fueled buying decisions rely on creating a credible and meaningful connection to the buyer, overcoming the virtual nature of the medium to create trust.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

It is in many ways the social equivalent of “batch and blast&# email newsletters. In the PR game we seem to routinely revel in tactics and adopting any new medium as another bullet in the list of media outreach prospects. I agree that a distribution-only approach is viable. Will it hurt your business? Probably not.

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Investment Killed the Internet Star

GreenRope

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email was still a good medium for communication, but it had to be more relevant, and it had to help the business grow or else it was just more noise in a crowded universe of self-promotion.

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Investment Killed the Internet Star

GreenRope

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email was still a good medium for communication, but it had to be more relevant, and it had to help the business grow or else it was just more noise in a crowded universe of self-promotion.

article thumbnail

Investment Killed the Internet Star

GreenRope

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email was still a good medium for communication, but it had to be more relevant, and it had to help the business grow or else it was just more noise in a crowded universe of self-promotion.