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Programmatic Advertising Glossary & Brief History

Digilant

Agency Trading Desks Distributed media buying platforms that exist within the larger ad agency holding companies. In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks. AdSense quickly became synonymous with spam and ad fraud.

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What is Programmatic Digital Advertising?

Digilant

Distributed media buying platforms that exist within the larger ad agency holding companies. In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks. Backed by name-brand recognition and power, Google launched AdSense, their display network, in 2003.