Programmatic Advertising Glossary & Brief History
Digilant
OCTOBER 4, 2023
In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks. Backed by name-brand recognition and power, Google launched AdSense, their display network, in 2003. AdSense quickly became synonymous with spam and ad fraud. And what did Google do to combat this?
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