Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Online Marketing Institute

MARCH 13, 2011

“Until we can demonstrate that automation actually gives a reduced cost of customer acquisition,&# Ramos says, businesses may be reluctant to spend money on such services. 7) Web Site Design (56) Weblogs in Business (17) WP Cumulus Flash tag cloud by Roy Tanck requires Flash Player 9 or better. 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

And, as I tried to communicate in the post, social media acquisition campaigns aren’t really social media at all, IMHO. And, as I tried to communicate in the post, social media acquisition campaigns aren’t really social media at all, IMHO. Using social media to acquire customers is like using email to acquire customers.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

The Effective Marketer

FEBRUARY 16, 2011

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. Keep going! Marketing automation is still in its infancy.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Convince & Convert

APRIL 5, 2012

Are they saying that most movies succeed in social media, because they go out on a very expensive Facebook “Like” acquisition program? 81% of the people believe that CEOs who engage in social media are better equipped to lead companies in this fantastic Web 2.0 Then Stewart Cink followed not long after that in 2009.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Industrial Marketing Today

AUGUST 24, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60