Digital B2B Marketing

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The Golden Rule for Marketing

Digital B2B Marketing

Even in 2008, people turned to Facebook to complain about the annoying ad and its accompanying song. (I’ll Share your view in the comments below or with me on Twitter ( @wittlake ). Popup blockers have been a standard feature of most browsers for years. Do you want to see the same ad and hear the same jingle over and over again?

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TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

Would a 2008 social media impression be comparable to a 2011 impression? Share your thoughts in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. It will be another year before most companies can realistically attempt this.

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Invisible Brand Marketing Is Not Just a Facebook Problem!

Digital B2B Marketing

Social: Twitter Click Rates Are Falling. Twitter has gone from a social network to a content deluge. In the last two years, click rates on Twitter have dropped precipitously. No, Twitter isn’t filtering out your brand updates, everyone else’s content is bumping it aside though.

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