Paul Gillin

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The Changing Rules of B2B Marketing

Paul Gillin

In 2008, about 100 people visited the site every day. Hansen and colleagues Jeff Sullivan, Kong Yang and Dennis Smith are celebrities of sorts in the community of enterprise customers, who frequently seek them out for meetings at trade shows and during visits to the company’s executive briefing center.

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The Power of B2B Communities

Paul Gillin

It started in October, 2008 and had attracted more than 700 contributions 18 months later. In their 2008 book Groundswell , Charlene Li and Josh Bernoff cite the example of one unpaid Dell Computer customer who saves the company an estimated $1 million per year by answering technical questions that would otherwise require Dell resources. .