Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). Scoring or qualifying your site visitors is largely dependent on their behavior. Resources

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Online Marketing Institute

OCTOBER 31, 2010

And the more time you spend online, the more likely you are to suffer relapses. That is the question – in real estate public relations Did You Hear How to Harness the power of WOM to Drive Business Results? You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. Bernie Madoff. Real estate.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

APRIL 28, 2010

link] Sean Williams Jay – I want to spend a bit more time reading & digesting this. He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above. Sore spot with us PR types.)

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 20, 2010

Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. But, in general I do believe you can spend more time truly developing relationships in B2B due to the smaller size of the potential audience.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149