Remove 2008 Remove Pricing Remove Salesforce.com Remove Small Business Marketing
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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. This makes it a system for both small business and service vendors: two of my four themes.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. Users can also flag the closed leads manually.

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

SalesPredict is a perfect example: a small vendor with a powerful system that just launched earlier this year. Back in, say, 2008, a product like this would be big news. Pricing was originally based on the number of leads but is currently being revised, with no new details available.

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Infusionsoft and Genius.com also rank very highly, but they serve broader markets (small business and salespeople, respectively) so a direct comparison with pure-play demand generation vendors may not be appropriate.

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. GreenRope is also small-business-friendly, starting at $149 per month for up to 1,000 contacts and costing $199 per month for 5,000 contacts.

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Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

Do you think Salesforce.com and Oracle spent more than 1.5 Most software companies want to sell to the enterprise market because the average price tag and reduced number of total customers to support is an efficient way to generate revenue, even though there are fewer than 10,000 total companies in the U.S.

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Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. Pricing is less likely to be an obstacle.

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