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B2B Marketing Traction

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Is Your Marketing Plan SMART?

B2B Marketing Traction

One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. Especially in tough economic times, they have limited resources to spend on marketing. So, what they do spend on marketing must produce results.

Planning 100
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How to Blog: How Much Time Does It Take?

B2B Marketing Traction

” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog. A 2008 Technorati study showed that the blog abandonment rate was over 90%! So, you need to plan enough time to write quality content. How much time each blog post can take.

Blogger 100
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Getting Ripped Off on B2B Web Development and SEO?

B2B Marketing Traction

I got an inkling that all was not right in the web development and SEO world in 2008. That’s a red flag of a fragmented industry – or innocent business owners being ripped off on their Internet marketing! In 2005 I placed more emphasis on positioning and marketing my B2B CMO for Hire services. ” Eeeesh!

SEO 100
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Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

I wish I could remember who first invited me to connect, because today, over seven years later, LinkedIn makes my phone ring and my inbox fill up with inquiries from prospective clients and recruiters looking for an outsource marketing help. In 2008 he launched the Social Network Roadmap and the Executive’s Guide to Web 2.0

Linkedin 100
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Best Day to Send B2B Email Marketing Campaigns

B2B Marketing Traction

As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. Then, in 2008, Morgan Stewart, research director at ExactTarget , an email marketing firm, was quoted in Fortune magazine in an article titled “ Sunday is the New Monday.”