Industrial Marketing Today
AUGUST 3, 2010
I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Let’s see how Google Analytics can help you do just that.
Convince & Convert
JUNE 7, 2010
This is the overarch… [link] #marketing [link] Jim Weldon Delivering Happiness Delivers Indeed: Yes, nice guys can finish first. link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too.
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Convince & Convert
APRIL 6, 2010
Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success.
Convince & Convert
MAY 26, 2010
Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.
Convince & Convert
AUGUST 18, 2010
Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert.
Convince & Convert
SEPTEMBER 21, 2010
Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Ive founded 5 companies, and spent 15 years running digital marketing agencies.
Convince & Convert
AUGUST 26, 2010
link] Komputery Sometimes I think, that people doesn`t work, but still analysing statistic, google analytics etc. Yet I doesn`t check RowFeeder, but that what you write is intresting. Yet I doesn`t check RowFeeder, but that what you write is intresting.
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