Paul Conley: Has the Content Marketing Dream Become a Nightmare?
B2B Memes
DECEMBER 6, 2011
In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” In 2008, Conley’s focus began to shift from traditional trade journalism to content marketing, which at one point he described as “the most exciting part of the B2B world today.”
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