Biznology

OCTOBER 16, 2019

A key reason for this lack of optimism among these younger generations is the disruptive impact from the 2008 great recession. Will their pessimism deter economic growth, or instead encourage innovation and even create new opportunities for re-positioning brands and engaging employees?

Brand Identity 116

Brand Identity Branding Privacy Trust Marketing 116

Biznology

NOVEMBER 17, 2014

76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008). • 72% would recommend a brand that supports a good cause over one that doesn’t (39% increase since 2008). maximize shareholder wealth). •

Trends 80

Trends Brand Identity Branding Planning 80

Biznology

APRIL 16, 2015

Then the collapse of Lehman Brothers in 2008 triggered the Great Recession. Does anyone wonder why these Millennials are so cynical about career prospects or loyalty at large companies? Not long after their published article on corporate law, huge companies suddenly crashed – e.g. Enron, Arthur Andersen, and WorldCom.

Paid Search Agency 80

Paid Search Agency Brand Identity Branding Companies 80

Biznology

NOVEMBER 12, 2015

It is strategic, with the long term goal of cultivating a relationship of trust and loyalty. Not a new archetype (see Newsweek’s cover story in 1986, the “Year of the Yuppie”), but still used to describe the more successful types, those with piles of new money acquired before the 2008 recession.

Brand Identity 80

Brand Identity Branding Impressions Guidelines 80

Biznology

APRIL 18, 2013

Loyalty to media brands is on the wane. A 2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6 With social media, people now graze for news and tend to read articles or view videos from an array of sources.

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Biznology

JUNE 17, 2015

Sharing certain types of information is essential for building brand loyalty – on the quality of a product (39%), their experience with the product (30%) and most important, a brand giving back to society (75% said this is “fairly/very important”). The answer for marketers is to engage, not “sell’ to Millennials.

Advertising Agencies 80

Advertising Agencies Advertisements Advertising Paid Search Agency 80