The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Excel Template for vendor comparison: you can download and use my template as a starting point. You get the point.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Industrial Marketing Today

JUNE 15, 2010

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. I make my living providing marketing services including designing and marketing industrial websites.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Develop content templates – sometimes it helps to develop a template for creating new content. Add explicit calls to action and point the reader towards the next logical step.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

These could be the university VLE, the workplace LMS or a collection of so-called Web 2.0 All the while, the individual may wish to link selectively to an evolving parade of Web 2.0 This diagram shows how PLEs are situated at the intersection of VLEs, Web 2.0 and an expanded view of ePortfolios.

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management CMS Development 100

Convince & Convert

APRIL 5, 2012

” The official headline is, “ Did Hunger Games Create a New Digital Marketing Template for Hollywood? ” I would say, no, they created a new selling books template for authors. 81% of the people believe that CEOs who engage in social media are better equipped to lead companies in this fantastic Web 2.0

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. How do you PROVE the value of Twitter? Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. In the early days of Web 2.0

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40