Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

markempa

APRIL 14, 2014

“When I came on in 2008, we had a webinar program and a lot of other programs running very disjointed. The results of this transformation in webinar marketing led to a 75% increase in open rate and 120% clickthrough rate increase in emails promoting the webinars. Infographic: Customer experience in the digital age.

Lead Qualification 120

Lead Qualification Webinar Metrics Lead Scoring Lead Ranking 120

Webbiquity

JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% Twitter has the fifth oldest. 75% of small businesses in the U.S. 35% of bloggers are professional journalists. 80% of Twitter use is on mobile devices.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

DECEMBER 2, 2014

Customer testimonials have the highest effectiveness rating for content marketing at 89%. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. 57% of B2B marketers say SEO has the biggest impact on lead generation. Organic search leads have a 14.6% Social Fresh ). NewsCred ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100