Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Reverse IP look up appears to be the new thing here. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

markempa

APRIL 14, 2014

“When I came on in 2008, we had a webinar program and a lot of other programs running very disjointed. The results of this transformation in webinar marketing led to a 75% increase in open rate and 120% clickthrough rate increase in emails promoting the webinars.

Lead Qualification 120

Lead Qualification Webinar Metrics Lead Scoring Lead Ranking 120

Webbiquity

DECEMBER 2, 2014

Customer testimonials have the highest effectiveness rating for content marketing at 89%. 17% of marketers plan to increase efforts on SlideShare this year. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. 17% of marketers plan to increase blogging efforts this year.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100