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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

Without these two critical elements in place, even the best planned content syndication program can meet with sales apathy and disappointing results. To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads. Bookmark the permalink.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

I’d be interested in your thoughts about the lead gen aspects of blogging. Click paths, return visits, lead and shopping cart conversions are critical for blogs that use content and valuable information to stimulate the cash register. I can’t imagine requiring any of my employees to blog though. Warren, RI 02885.

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