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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Automating the “garbage in, garbage out” marketing approach benefits no one.” Resources

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

Put the right lead follow-up processes in place, and only then will content syndication be a successful part of your demand generation mix. Follow any comments here with the RSS feed for this post. RSS Feed Click Here to receive new posts instantly via RSS. Bookmark the permalink. You are free to unsubscribe at any time.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

I’d be interested in your thoughts about the lead gen aspects of blogging. Click paths, return visits, lead and shopping cart conversions are critical for blogs that use content and valuable information to stimulate the cash register. I can’t imagine requiring any of my employees to blog though. Warren, RI 02885.

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