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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

I meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service. Back in, say, 2008, a product like this would be big news. Today, I simply add them to my list and try to understand what makes them different.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately.

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Conversica Announces a Strategic European Reseller Partnership with LeadFabric

Conversica

For more information, visit [link] and [link]. LeadFabric was founded in 2008 to transform customer engagement through innovative B2B marketing technology services. LeadFabric is an experienced and certified partner to all leading global marketing platforms including Adobe, Oracle, Hubspot and Salesforce.com.

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Salespeople: One Question Matters Most

Customer Experience Matrix

The two clearest answers came from questions about the information salespeople want and why they don’t follow up on inquiries. By far the most desired piece of information about a lead was purchasing time frame: this was cited by 41% of respondents, compared with budget (17%), application (15%), lead score (15%) and authority (12%).

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers. The software can ignore traffic from nonbusiness users by filtering out data from home Internet service providers like Comcast.

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Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

Buzz Marketing for Technology

I revel in information. While previously I was using Yojimbo to manage all of this information, I found the solution wanting since I travel a lot and need to access my bits from a mobile device. Excellent information. » Using Gmail as an information store from Dinomite.net. Cant get enough of it.