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Advertising methods are too ephemeral

Biznology

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

May 19, 2008. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. chrisbrogan.com.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

From there he started his own consultancy in 2008 that grew from 40 cents in revenue to eventually working with Salesforce, IBM, Ford, LG, Coca-Cola, and Intel. He has worked as CEO for RazorCoast, guest blogger for Social Media Examiner, CEO for Outreach Plus (now Purple Rain Technology), and is now heading up the team at RazorSocial.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

We ran an outreach campaign recently for a viral video (well, we wanted it to go viral thus some very targeted outreach). The crew at SEOmoz actually covered our pitch strategy in post: [link] If you read the thread, there are details on how we did the blogger outreach campaign. How NOT to pitch a blog - Online Marketing Blog [.]

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Social Pros 10 – Lauren Teague, PGA Tour

Convince & Convert

I said, “Yeah, they had some interesting YouTube videos and a Twitter program, but maybe the $10 million in paid television commercials that preceded that may have had something to do with the success of that program.” Me tweeting as the CEO of Argyle is very different than Larry Page tweeting as the CEO of Google.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. Post on Google Buzz. Twitter Facts, Figures & Stats. Twitter Strategy.

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