Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Its namesake product is a sophisticated systems management suite for small and medium businesses (SMB) that it gives away for free.

Communities 50

Communities B2B Work Management Marketing Management 50

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

The ROI Guy

JANUARY 17, 2011

Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. Good argument that B2B marketing needs ROI. My post, which ran at ww.savvyb2b.com argued that B2B marketing is dull and boring - it lacks personality.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Is your social media program about asking, … [link] #marketing [link] Evo Terra Is Your Social Strategy Proactive or Reactive? Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. There’s been a bit of news about it recently. Can a social media program go viral?

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 4, 2022

How do they generate business when they first launch their products? How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? An “entrepreneur” (a.k.a,

Enterprise Management 334

Enterprise Management Work Management Marketing Management Marketing Automation Services 334