Paul Gillin

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Unfair Rap on Gates

Paul Gillin

He said he planned to give away most of the money eventually and that he was in the best possible place to generate the maximum amount of wealth for that purpose While the Gates Foundation didn’t have a name at the time, it was clearly a goal in his mind.

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The Power of B2B Communities

Paul Gillin

It started in October, 2008 and had attracted more than 700 contributions 18 months later. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. Lead Generator,&# indicating that generosity is part of his business strategy.

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The Changing Rules of B2B Marketing

Paul Gillin

In 2008, about 100 people visited the site every day. Those sales are generated by the affinity that the staff has developed with these key corporate customers. Members share advice and ask questions of Hanson and the other engineers, who dispense it for free. By early 2010, that number was over 5,000.