Zoominfo

AUGUST 3, 2022

The constant pendulum swings give consumers and businesses little confidence for planning ahead, and the only thing we can probably agree on is that everything really is weird. All too often, marketing budgets are the first to be scaled back. Unfortunately, that’s not really an actionable business tactic.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. There’s a really interesting contrast playing out in marketing right now.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

chiefmartech

AUGUST 1, 2016

They surveyed 532 marketers, in both the US (174) and Europe (358), across a wide range of organizational sizes and marketing budgets, to produce one of the most authoritative and statistically significant studies of how firms are managing marketing technology today. 2008) and Rise of the marketing technologist (2010).

Stats 40

Stats Planning Marketing Management Case Studies 40

The ROI Guy

JANUARY 17, 2011

It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

SEPTEMBER 10, 2010

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% cut in operating budgets. in 2010, essentially flat in 2010. CIOs of the largest firms indicate that opportunities in these areas remain."

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40