Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. All Rights Reserved.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Once there, make sure your content fulfills their search queries and encourages them to engage with you further. How can you accomplish all that? Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Convince & Convert

JUNE 24, 2010

With Social Media, take a look at Chris Brogan. He doesn't just spew endless bits of information about his product (books, etc.). He *is* fulfilling a need, however: the need to be paid attention to. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. They do that for real, right?

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Industrial Marketing Today

OCTOBER 26, 2009

A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. Do they ask for information that you feel is irrelevant to your intent? What’s the solution? How did they find your site?)

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

APRIL 13, 2010

The larger screen size is great for an information-based app like this one). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I’ve been playing with it for a few days, and it’s amazing how much they were able to jam into it. (I I also recommend it on the iPad. All rights reserved.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

SEPTEMBER 21, 2010

Integrating Email and Social Media with Flowtown 7 Ingredients in the Perfect Twitter Profile Content Lessons Learned A few patterns become instantly clear when I look at this information: Time matters, but not in a consistent way. I tend to write long headlines, so this could be a self-fulfilling prophecy. Good point.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

JUNE 28, 2010

You cannot just show up to the party and create your 10 podcasts, and not think about what keywords apply, what the psychology of the people using those keywords is, and how your company can fulfill those needs. We're trying to ensure that we have enough information in it (a lot of that already), but not so much that it gets ungainly.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127