2008, Forrester, Statistics and Trade Show

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2008

Forrester

Statistics

Trade Show

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% A Forrester chart, posted on CNET shows five years of data on time spent per week with major media.

Spending

Spending Media Mobile Advertising Forrester

2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. Tim Harmon will likely publish on this data.) " in the marketing mix.

Marketing Budget

Marketing Budget Marketing Budget Creation Budget Programs Trends

B2B Marketing Zone

Show Me the Numbers: Hard Data on Internet Use and Media Spend

2010 B2B Marketing Budgets and Mix Trends Research

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