Influencer Marketing: What is it and Why Should You be Doing it?
Onalytica B2B
AUGUST 23, 2017
Since the economic crisis of 2008 there is a new found cynicism associated with politicians, newspapers and large brands and this lack of trust makes it hard for brands to get their marketing messages to consumers. A Forrester research study shows that “6.2% of key influencers are responsible for 80% of the influence in social media”.
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