What’s Worth More?
ANNUITAS
SEPTEMBER 21, 2010
However, if you look at the various studies that have been conducted by Sirius Decisions, Gartner, Forrester and others, up to 70-80% of generated leads don’t receive the proper follow-up. Forrester does a great job at showing the difference between the two approaches: Lead Generation Approach Where Leads Leak. Aberdeen, 2009.
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