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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. The system can also create Facebook landing pages and track visitors to them. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

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Conversica Announces a Strategic European Reseller Partnership with LeadFabric

Conversica

To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. LeadFabric was founded in 2008 to transform customer engagement through innovative B2B marketing technology services. Find out more at www.leadfabric.com , LinkedIn , Facebook and Twitter. ###. About LeadFabric.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com.

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score. While GreenRope is new to the VEST report, the company itself was founded in 2008.

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Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

Do you think Salesforce.com and Oracle spent more than 1.5 BILLION dollars on Radian6 , Buddy Media , Vitrue , and Collective Intellect because they thought they could be the long-term kings of custom Facebook tab deployment? All Facebook has to do is roll out their own tab builder, and it’s curtains.

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