Convince & Convert

JULY 27, 2010

[link] Laura Click Are You Growing Enough Voices – a great post about utilizing guest bloggers from @jaybaer: [link] [link] Ian Greenleigh Jay- Inviting, commissioning and curating content that expands the relevance of your blog to its readers is the part of engagement that's not talked about enough, IMO. All rights reserved.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JUNE 17, 2010

We have focused on relevant followers, in our industry by and large. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. By far and away it has been our best means of getting our story out, and capturing business. All rights reserved.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown? link] Henry Great post.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

JUNE 15, 2009

Don’t use traditional media relations tactics with bloggers, but rather, make an effort to connect with them individually. Make relevant comments and offer something of value. Keep it small, relevant and personal. What are some of your blogger relations and pitching “not to do’s&# ? out of 5) Loading.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. Commerce If you have done steps 1 and 2, in the Consideration phase of the Buyer's Journey, you will continue to be relevant i.e. short-listed among candidates to solve the buyer's problem. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

APRIL 6, 2010

When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present.

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. It makes sharing simple.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. If you can type a sentence, you can relate to people on Twitter and Facebook. Relationships.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

JUNE 11, 2010

We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book. Can't wait to see you on Facebook! Can't wait to see you on Facebook! Can't wait to see you on Facebook! Can't wait to see you on Facebook! Means a ton to me.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media PR 124

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

JULY 14, 2010

If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. The challenges and chances of facebook, twitter, YouTube et. Look on facebook. The challenges and chances of facebook, twitter, YouTube et. Look on facebook.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Ask your customers directly.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

seo.co

NOVEMBER 8, 2021

Their blog is a widely-respected source of information related to digital marketing strategy, online public relations, social media marketing, business blogging, content marketing, and SEO. It’s an extremely relevant and timey blog – putting an emphasis on cultural trends, viral topics, and newsworthy moments.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Convince & Convert

SEPTEMBER 21, 2010

applications like Facebook, Twitter, Skype, etc. I completely agree that national companies need to establish a local voice in order to stay relevant. I think Facebook pages are a tool that are not given enough credit right now. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter.

Social Media 155

Social Media Media Paid Content Work Management 155

seo.co

MARCH 8, 2020

Their blog is a widely-respected source of information related to digital marketing strategy, online public relations, social media marketing, business blogging, content marketing, and SEO. It’s an extremely relevant and timey blog – putting an emphasis on cultural trends, viral topics, and newsworthy moments.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Think of the book as a constantly evolving encyclopedia of content marketing, social media, influencer, and public relations options. Section on what checklist is about.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Well, I got to start a Twitter feed for one client, but we no longer work for them. I don’t believe in a “digital divide.”

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 31, 2010

Facebook has some great banter with the wall posts and status updates, but it’s more chatty than conversational and it’s not an open/public environment. Beyond that, when I think of social media, I don’t just think of the tools like twitter, linkedin and facebook. Absolutely not. The nudge here and there.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. Where twitter might be good for designers, facebook is perhaps better for small businesses.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

FEBRUARY 25, 2010

Being relevant to customers isn’t about just using their first name in an email. True relevance grows from a deep understanding of what motivates your customers, and ensuring that every contact they have with your organization shows to what degree your company values their reasons for choosing you.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Biznology

OCTOBER 25, 2011

You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe. Talk about expanding your field!

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc. 30 Women Shaping B2B Tech Marketing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Not all of those people will be relevant in helping me answer my questions about a product. Maybe trust inversely related to size of network?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MAY 20, 2010

Number of people who “like&# you on Facebook. For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. But don’t wait for Facebook.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Hubspot

SEPTEMBER 5, 2018

Public relations. 2005 : YouTube and Facebook (for college students only) launch. 2008 : Brands start to realize the importance of having an online presence for their potential customers. Platforms like Facebook , Instagram , LinkedIn , and Twitter each have their own version of ads like these. SMS communications.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. 30 Women Shaping B2B Tech Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

JUNE 15, 2010

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere?

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

MARCH 18, 2010

The average Facebook member becomes a fan of just two companies per month, yet is exposed to thousands of brands during that same period. Isn’t our Facebook page just a post-modern email newsletter? Why aren’t we asking our blog visitors and Facebook fans to subscribe to our email newsletter?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119