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| | CONTENT MARKETING FOR BI
APRIL 13, 2010 Will Social Media Replace Traditional Marketing?
Should we have a Facebook page?” Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites. What about LinkedIn?
| | SOCIAL MEDIA B2B
AUGUST 4, 2010 28 Awesome B2B Social Media Statistics
Online accounted for 7% of the B2B marketing mix in 2008. Forrester predicts B2B interactive marketing spending to reach $4.8 Channels : Asked to rate the effectiveness of specific social media sites in their marketing efforts, more than one-half of respondents said that Facebook was “extremely” or “somewhat” effective. In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook. We hope you enjoy digging into the numbers. Source ).
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| | CUSTOMER EXPERIENCE MATRIX
SEPTEMBER 3, 2009 Show Me the Numbers: Hard Data on Internet Use and Media Spend
This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% Netpop Research reinforces this point in Media Shifts to Social , which found that as of September and October 2008, communications (including email, instant messaging, blogs and photo sharing) had risen to 32% of online time from 27% in 2006. By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.
| | DELICIOUS B2BMARKETING
NOVEMBER 1, 2010 2010 B2B Marketing Budgets and Mix Trends Research
Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends.
| | BLUE FOCUS MARKETING
SEPTEMBER 16, 2012 2012 #Nifty50 Top Men in Technology on Twitter
John is a fun and engaging presence on Twitter , Facebook , LinkedIn and Pinterest and also blogs for Dell. thought leader in the digital marketing space, Brad regularly presents at numerous industry conferences and trade shows on topics such as digital marketing, advertising and publishing, big data, mobile, social, and business optimization. Chris Adams – @chrishadams.
| | DELICIOUS B2BMARKETING
MARCH 24, 2010 B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies
Cutting back on trade shows, reducing ad spend, etc.) and oh, if you want a pic to show with your comment, go get a gravatar ! Damico Marketing Communications on Facebook What Im Doing. Forrester workshop to help B2B marketers integrate social media into marketing strategy [link] 4 hrs ago @ tom_peters You still rock, Tom. What’s the ROI of your telephone system?”
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- Why B2B's MUST adopt social media strategies
With most of my career with Fortune 100 blue chip companies, I know what it's like to market in a hyper-competitive, show
-me-the-money environment. According to a 2009 Forrester
research study, 86% of B2B companies had NO integrated social media strategy. In the old days, business networking took place on the golf course or at glitzy trade shows
booths. We need to find the new truckstops and they're online (53% of Facebook
users are over 35, up from 46% in 2008
). To be sure, B2B social media successes have been scarce. and maybe a few retirements. MORE >>
- Digital Natives in Our Midst | Advice and Opinion
Mon, Jun 16, 2008
13:22 EDT. Tue, Jun 17, 2008
6:04 EDT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows
. Why Microsoft Should Bring Facebook
-like Look to SharePoint. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester
analyst Erica Driver about the current and future state of workplace technologies. © 1994 - 2008
CXO Media Inc. Blogs |. MORE >>
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