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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. in January 2008. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! At the thought-leadership level, Ardath Albee provides a roadmap for content creation and targeting in her new book, eMarketing Strategies for the Complex Sale. in January 2008. Ardath Albee's Tip. Blog B2BContentMarketing Twitter SeamusWalsh.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! in January 2008. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath Albee's Tip. Marketers Gain Visibility. Seamus Walsh.

ROI 100
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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. in January 2008. Tom Pick's blog WebMarketCentral. Outputs, Outtakes, Outcomes.Oh via Beth Harte). Rebel Brown.

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Analytics CEO makes a passionate case against marketing attribution

chiefmartech

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). According to Gartner, reasons for the descent range from unrealistic expectations to vendor hype. What was it about? Please bring it on.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.