2008, Effectiveness, Intent and Intent Signal

How Visualizing Intent Data Can Improve Win-Rate Percentages

Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. One of the biggest advantages of using intent data to improve win-rate percentage is that you get visibility into individual buyer journeys.

Intent Data

Intent Data Top of Funnel Intent Intent Signal

iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. Yes, we’ll feel some pain.

Open Rate

Open Rate Email Marketing Planning Click Rate

B2B Marketing Zone

How Visualizing Intent Data Can Improve Win-Rate Percentages

iOS 15 is out, but marketers can shake off the loss of email open rates

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