Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. So, take my comments with a grain of salt.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Ambal's Amusings

OCTOBER 15, 2009

CDI) a full-service marketing agency with offices in Silicon Valley and Seattle that specializes in demand generation and lead management for high-technology companies. A more realistic goal for most B2B companies is to measure campaigns based on Cost Per Quality Lead (CPQL). in January 2008. Howard Sewell's Tip.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Customer Experience Matrix

MARCH 25, 2009

Dealers and similar channel partners can be assigned Act-On accounts with access to the library of marketing materials, including documents and email templates. Act-On released its beta version in June 2008 and started selling last October. Most are small or mid-sized, but they also include Cisco , which invested in Act-On in 2008.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

APRIL 14, 2009

Marketing materials, including downloadable documents as well as emails and Web pages, can be shared across several campaigns. LeadLife was established in 2006 and released its first version in September 2008. Tags: marketing software marketing automation lead management demand generation.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. . Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. These essentials are well documented and shared throughout the entire organization on a regular basis. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91