Trade Press Services

MARCH 11, 2024

Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down. Q: Can you tell us more about the current trend of diminishing use of search and social? Then there have been controversies around social, particularly with Facebook and Twitter.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry. Not so fast!

Social Media 60

Social Media Social Marketing Media Planning 60

xiQ

AUGUST 8, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Don’t believe the hype.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Don’t believe the hype.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Walker Sands

MARCH 25, 2020

Major shifts in campaign strategy over the last 12 years have been owed to the adoption of technology around capturing and leveraging voter data – from textbanking to digital ads to internal campaign tools. Digital media is one of the most powerful tools in a campaign’s toolbox now. Targeted Campaigns.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52