2008 Disintermediation Lead Peer-to-peer 
xiQ
AUGUST 8, 2015
The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. The sales force is more important than ever.
xiQ
AUGUST 8, 2015
The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. The sales force is more important than ever.
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