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How customer-hero stories help you connect better

markempa

Let me explain. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. So, what do the 13% high achievers have that others don’t? They connect emotionally with their buyers. That’s why interviewed Mike Bosworth.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

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How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

Even if a recession doesn't occur, fears of an economic downturn and the continuing effects of inflation may lead both consumers and business organizations to tighten their purse strings and put prospective purchases under greater scrutiny. The risk of a recession in the U.S. Let's take a closer look at those three.

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How I Discovered My Career Passion as a Sales Ops Leader

Salesforce Marketing Cloud

In 2014, I joined Bright Horizons, a leading global provider of high-quality early education and childcare, where I’m currently vice president of growth operations. In 2014, I joined Bright Horizons, a leading global provider of high-quality early education and childcare, where I’m currently vice president of growth operations.

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4 Ways Technology Has Changed B2B Selling

Zoominfo

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Although these changes are often exciting, keeping up with the evolving technological landscape can feel like a full-time job.

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How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

This pattern is similar to what we saw in the 2008 / 2009 recession. This overload made it difficult for teams to identify relevant insights or prioritize tasks effectively, leading to inefficiencies in decision-making processes. When they did not have that clarity, they froze.

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2023 Predictions

Conversica

For my peer CEOs, this means preparing for a cold winter in 2023. Do you recall that this was during the 2008 Great Recession? 2023 Predictions. By Jim Kaskade. It’s that time of year again when we look forward to the future. Companies need to hunker down for the first half of 2023, but a rebound is coming in Q3.