Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

markempa

JANUARY 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Convince & Convert

FEBRUARY 15, 2010

Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing. Those two areas are a lot more interesting than the devolution of Social Media into direct marketing. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Great article!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JUNE 24, 2010

There's “bad&# advertisements and “bad&# uses of social media as well… Maybe you'd call it human marketing or even personality marketing, but the concept is really simple. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service. Any thoughts?

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Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. They really know the product, service, and benefits. population. What's the incentive?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 18, 2010

There are a ton of marketing and ad agencies in the same boat, as well as service and recruitment agencies. Perhaps we can frame the conversation with clients in this way (as I do with mine): Social media is not the same as direct marketing. Though I'd say it's not just restricted to PR. All rights reserved.

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PR Social Media Paid Content Media 161