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45 Top YouTube Channels for Marketing Professionals

Zoominfo

MarketingExperiments was the first Internet-based research lab to conduct experiments in optimizing marketing and sales processes. Go check out this channel for in-depth, educational marketing content. Featured Video: Clarifying Your Marketing Objective: The Danger of Asking How. 6. MarketingExperiments. Neil Patel.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

MarketingExperiments MarketingExperiments was the first Internet-based research lab to conduct experiments in optimizing marketing and sales processes. Go check out this channel for in-depth, educational marketing content. Featured Video: Clarifying Your Marketing Objective: The Danger of Asking How.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

In a typical scenario, content syndication leads are received by the media vendor hosting the registration forms, and then shipped weekly to a client in batch form. Put the right lead follow-up processes in place, and only then will content syndication be a successful part of your demand generation mix.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. All thoughts are welcome!

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. B2B Marketing Fundamentals Don't Change. The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). MarketingSherpa.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing. Those two areas are a lot more interesting than the devolution of Social Media into direct marketing. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Provocation-Based Selling: Loosening the Status-Quo for Sales Success

The ROI Guy

In a recent Harvard Business Review article , one of the most respected names in technology marketing and strategies, Geoffrey Moore discussed how diagnostic and benchmarking sales techniques can be used, particularly during a downturn, to help engage executives, open up new opportunities and unfreeze previously stuck sales processes.