2008, Direct Marketing, Information and Public Relations

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

SEPTEMBER 3, 2009

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.

Spending

Spending Media Mobile Advertising Forrester

B2B Lead Generation Blog: Improve your online sales lead tracking

markempa

JANUARY 19, 2006

Centralize your contact information. Also, if you’re a B2B marketer with a complex sale, check out Tracking ROI From Web Generated Leads for additional ideas on this topic. Centralize your contact information. Understand the significance of your Web site. Use a Web analytics tool to monitor your Web visitors. Use tagged URLs.

Lead Generation

Lead Generation B2B Sales Sales Leads Leads

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR

PR Social Media Paid Content Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 15, 2010

Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing. Those two areas are a lot more interesting than the devolution of Social Media into direct marketing. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 24, 2010

He doesn't just spew endless bits of information about his product (books, etc.). Just good ol' direct marketing principles, describe my problem like you know me and get me to trust you. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. They do that for real, right?

Social Media

Social Media Paid Content Media Webinar Metrics

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content

Paid Content CRM Paid Search Agency Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

StartupNation Blog " Blog Archive " I drew pictures at a sales meeting, and it worked

Buzz Marketing for Technology

JULY 22, 2008

July 11th, 2008. I made a public promise on this week’s telechat with Dan Roam , author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. says: July 11th, 2008 at 5:25 pm. says: July 11th, 2008 at 10:02 pm. says: July 12th, 2008 at 2:12 am. says: July 12th, 2008 at 9:30 am.

Work Management

Work Management RSS Marketing Management Advertising Agencies

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. Having a modicum of success after you’ve given up a dominant market position isn’t half a loaf – it’s crumbs. On Myspace, it’s always been difficult to find information about your friends b/c each profile is so different.

Paid Content

Paid Content Facebook Paid Search Agency Advertising Agencies

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. valeriemichelle. EmilysHere.

Enterprise Management

Enterprise Management Work Management Twitter Marketing Management

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. valeriemichelle. EmilysHere.

Enterprise Management

Enterprise Management Work Management Twitter Marketing Management

You’ve probably over-farmed your donors’ land

Biznology

OCTOBER 25, 2011

You have probably responded to lower donations and attention by relinquishing too much power to your direct marketing firm and they have been much more aggressive than you’re comfortable with, sending out many more snail mail and email donation requests than ever before. It is time to leave the land fallow and let the lists rest.

Blogger

Blogger Internet Marketing Outgrow Paid Search Agency

Is Social Conversation a Myth?

Convince & Convert

AUGUST 31, 2010

The information exchange is asynchronous. Conversations require iteration and modifications as new information is digested. Now They’re Just Sound Bites « Direct Marketing Observations [.] August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Keep up the good stuff.

Conversion

Conversion Paid Search Agency Social Media Advertising Agencies

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 18, 2010

I look at it this way – Like Any other Direct Marketing or Internet Marketing Strategy – Social Media Stratey should be just that – a “strategy&# – with a purpose. Today, I still believe we are in the Social Media “Honeymoon&# period.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 23, 2010

Smart, informative and right. Email marketing's end goal is to promote repeat business or engagement from the merchant's customer base. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media

Social Media Media Paid Content Webinar Metrics

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Some business owners become impatient with the “slowness&# of social media relationship building because they've often abandoned their more direct marketing tactics (direct mail, cold calling). link] [link] Adrian Eden interesting and informative read by @jaybaer – Are You Slow Enough to Succeed in Social Media?

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

B2B Marketing Zone

Show Me the Numbers: Hard Data on Internet Use and Media Spend

B2B Lead Generation Blog: Improve your online sales lead tracking

Trending Sources

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince and Convert Blog: Social Media Strategy and Social Media.

StartupNation Blog " Blog Archive " I drew pictures at a sales meeting, and it worked

6 Lessons Learned From the Demise of MySpace | facebook | Social.

The Top #Nifty50 Women in Technology on Twitter for 2012

The Top #Nifty50 Women in Technology on Twitter for 2012

You’ve probably over-farmed your donors’ land

Is Social Conversation a Myth?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

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