2008 Digital Marketing Funnels Facebook Public Relations 
Oktopost
MAY 11, 2020
The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. It seems absurd, but even this time around, many companies were caught completely off guard across all departments – from operations to public relations. This is true for social media management and marketing as well. .
Convince & Convert
SEPTEMBER 22, 2010
Social media marketing is all about potential audience. The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few.
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Convince & Convert
APRIL 28, 2010
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.
Convince & Convert
MARCH 4, 2010
Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Very helpful post, Jay.
Convince & Convert
MAY 11, 2010
And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Your LInkedin page.
Convince & Convert
MAY 26, 2010
I don’t believe Twitter and Facebook will always dominate. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. The metrics available on Facebook are in many ways better than you can get from Google Analytics.
Convince & Convert
APRIL 14, 2010
It’s about marketing sideways , not marketing head-on. Or do you think that reputation through relationships is enough to expand your market? jmctigue Jay, you're dead-on (not head-on) about removing friction as the key to new marketing strategy, but at some point we need to expand our reach to find new customers, no?
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