What to make of the new Oracle.
JUNE 22, 2008
I couldn't help but think of the impact on Oracle's messaging in this massive change from offline to online communications and lead generation. How well will the hard-hitting and competitive print ads from Oracle make the transition to the world of online media and user-generated content? Let's pit Oracle and against its arch-rival SAP and compare their core websites head-to-head on Web 2.0 Tags: podcasts blogs social media Web 2.0 You may have caught Kate Maddox of BtoB Online covering the recent Business Marketing Association conference. media.
Nuggets from Social Media workshops as of late. : Community Group Therapy
Buzz Marketing for Technology
JULY 7, 2008
Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. Well, in most cases their users don’t think so and the perception matters.
Best of 2007: Blog Posts on Social Media Marketing
JANUARY 18, 2008
7 Reasons Why Niche Social Media Outlets are Better Than Digg by AjaxNinja After noting that "Digg has an immense amount of traffic and getting landed on the front page will send a tsunami of new readers to your blog or website, but getting onto the front page is incredibly difficult. This early success with social media can have long-lasting effects on search engine rankings as well."
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? Your PR team was aware of most of these as it often had a hand in generating those placements. Six killer ways to boost blog traffic and revenue via social media , October 6, 2010 have some blogs that generate considerable traffic. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field.